APRIL 28–30, 2027 · LOEWS KANSAS CITY

Less conference.More building.

The original home builder technology summit is back. Business leaders, technology leaders, and solution providers in one place for two days.

Kansas City skyline
DOORS OPEN IN
211
DAYS
05
HRS
37
MIN
55
SEC

No expo hall.

Every demo scheduled and published.

Done by 1:00 Friday.

This is the conference we always wished existed, so we built it.

WHY NOW

Tech is Changing. AI is forcing us to reassess everything

Today’s buyer's journey  has moved well beyond “search for a house online” and is becoming a connected digital buying journey in which discovery, affordability, incentives, qualification, selection, communication, contracting, and financing happen in one continuous experience.

150 seats. Be one of the builders in the room.

WHO IT'S FOR

Who you'll meet

01

Owners & Executives

Build your tech budget with confidence.

02

Sales, Marketing & Ops Leaders

Turn tools into sales with the people who actually implement.

150 decision-makers from the country's best home builders, and the creators of the tools they run on.

THE OUTCOME

What you'll leave with

Scheduled Demos

Three published Demo Blocks with the companies behind the tools, at stations right beside the session room. The program tells you who is where and when, so you can plan your visits instead of wandering the floor.

Templates

Tech budget worksheet and an AI prompt library for builder marketing.

AGENDA AT A GLANCE

Two days, published in full

WED 4/28

Arrive + Reception

  • 4:00p

    Registration & check-in opens. Pick up badge, lanyard & swag bag (Event Deck)

  • 5:00p to 7:00p

    Welcome Reception on the Event Deck

THU 4/29

The full day

  • 8:00a

    Breakfast + coffee

  • 9:15a - 9:30a

    Welcome: John Lee + Chip Johnson

  • 9:30a - 10:15a

    Your Marketing Budget Is Now a Tech Budget

    Builder marketing teams are spending more on software than ever, but adoption lags behind the purchase order. We'll look at where builders are putting their tech dollars, which tools earn their keep, and how the marketing role is shifting from campaign manager to systems operator.

  • 10:15a - 11:00a

    Featured speaker (TBA)

  • 11:00a - 11:30a

    Morning Break + Demo Block 1

  • 11:30a - 12:30p

    The Builder Website Workshop: What Actually Turns Visitors into Appointments

    A panel of builders and BD's web team breaks down what works on today's builder sites: community and plan pages, quick move-in inventory, lead forms, speed, and CRM handoff. Bring your own site questions. We'll get specific.

  • 12:30p - 1:30p

    Lunch provided

  • 1:30p - 2:30p

    One Year In: Builders Get Honest About AI Assistants

    Builders who've used AI assistants for a full year share what paid off, what fizzled, and what they'd do differently. Expect real numbers on lead response, time saved, and buyer reactions, not vendor promises.

  • 2:30p - 3:30p

    Stop Reading Reports. Start Asking Your Data Questions.

    GA4, HubSpot, and call tracking hold the answers to which channels drive appointments and sales, but few teams have time to dig. See how AI can pull those sources together and tell you in plain English what's working, what's slipping, and where to move budget.

  • 3:30p - 4:00p

    Afternoon break + Demo Block 2

  • 4:00p - 5:00p

    How Digital First Buyers Find You Now: AI Search, AEO, and Where Paid Still Wins

    Buyers are asking ChatGPT and Google's AI Overviews about communities and builders before they ever click a link. We'll cover how to get your brand into those answers, why cornerstone content matters more than ever, when creative messaging can help you stand apart, and how to balance organic and paid when the search results page keeps changing.

  • 5:00p

    Day 1 wrap + evening preview

  • 6:00p - 9:00p

    Evening Event - Palm Tree Club Rooftop

FRI 4/30

Half day, hard stop

  • 8:45a - 9:15a

    Breakfast

  • 9:15a - 10:00a

    What Buyers Expect Next: The Customer Experience Gap

    Today's buyers expect the same speed and personalization from a builder that they get from Amazon or Carvana. We'll look at where builders lose buyers between the first click and closing, from slow lead response to disconnected follow-up, and how better websites, email, and CRM automation close the gap.

  • 10:00a - 10:45a

    Builder Case Studies: The Numbers Behind the Results

    Real builders walk through real projects and campaigns: what they spent, what they changed, and what it did to leads, appointments, and sales. No polished success stories, just the decisions, the misses, and the moves that made the difference.

  • 10:45a - 11:15a

    Break + Demo Block 3

  • 11:15a - 12:15p

    Closing Keynote

  • 12:15p - 12:30p

    Closing and thank-yous

  • 12:30p

    Box lunch provided on your way out

SPEAKERS

New Speakers announced as they're confirmed

Chip Johnson

Chip Johnson

CEO & Founder, Builder Designs

John Lee

John Lee

CEO, Anewgo

Coming Soon

Coming Soon

THE EXPERIENCE

One beautiful hotel connected to everything.

DOWNTOWN KC · JUST OUTSIDE THE HOTEL
DOWNTOWN KC · JUST OUTSIDE THE HOTEL

A welcome party worth showing up for, a Thursday night you'll talk about all year, and a Friday that respects your flight home.

TICKETS

150 seats. Get in early and save.

Next price step: Oct 31
CLIENT EARLY BIRD (Through Oct 31)
$799

Clients first. Unlocked with your VIP code before public sale. Sept 8 to Oct 31.

    TEAM OF 3+
    Save $50 Per Ticket

    Bring the whole decision: leadership, sales, marketing and IT in the same room.

      CONVINCE YOUR BOSS

      Copy. Paste. Go.

      Edit the letter, drop it in an email, and get the yes.

      > draft_email.txt

      I'd like to attend the Builder Tech Summit, April 28–30 in Kansas City ($799, with 'early bird code brings it to $699 through October 31, + ~$500 travel; hotel block $229/night). It's a 150-person working event run by Anewgo and Builder Designs. No expo hall. all working sessions on the exact decisions we're facing: our next website, AI sales assistants, showing up in AI search, and what to budget for tech in 2028. I'll come back with a written 30/60/90 plan (they build it into the event), and direct contacts at the companies behind the tools we're evaluating. Registration is capped at 150, and prices increase on Oct 31.

      HOSTED BY ANEWGO + BUILDER DESIGNS
      Sponsor Slot
      Sponsor Slot
      KNOW BEFORE YOU GO

      Questions, answered plainly

      Be one of the 150.

      April 28–30, 2027 · Loews Kansas City. Registration opens to clients first. Get the presale notification.